The Evolution of India’s Most Viral Security Guard Position

By Team ENI

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The Evolution of India's Most Viral Security Guard Position

How a Singh Vishal Mega Mart Security Guard Job Went Viral in India

Vishal Mega Mart, an Indian retail corporation, planned to conduct a recruitment drive. They wanted to fill more than a hundred shifts for a security guard position in over 645+ stores. They didn’t know that their simple recruitment drives turned into a meme fest nationwide. What followed was pure comedy gold, with memes, sad songs, sketches, and creative reels focusing on this recent viral sensation.

The Meme That Took Over The Internet

The meme started when people likened Vishal Mega Mart security guards to some of India’s hardest exams: UPSC, IIT-JEE, and NEET. Vishal Mega Mart was the primary focus for jokes and memes as people tried to depict it as a challenging role and one that every high school student would delve into post-graduation. Slogans and quotes such as “Ek hi sapna – Vishal Mega Mart security guard” and “Vishal Mega Mart chowkidar first attempt fail” gained permanent residency and went viral.

All of this is intertwined on the internet, and meme culture is what ultimately made all students who were making collections offline move online. One meme also aims at Kohli, showing Kohli quitting Test cricket and becoming a Vishal Mega Mart security guard.

What Is Causing the Excitement?

The marketing strategy proved very effective. Vishal Mega Mart was reported to have conducted an entrance examination for the position of a security guard, which was purported to have sections on current affairs, English, and the vernacular, and included medical and physical examinations. Preference was said to be given to applicants with experience in security, shooting training, or martial arts. Regardless of the truthfulness of details, the internet fantasised about motivational classes, intense workout sessions, and mock interviews for this in-demand position.

Why did this meme fest occur?

The shock factor, alongside the laughter, was because it simultaneously portrayed the cutthroat nature of work opportunities in India. It resonated with countless young job seekers, considering the security guard position was elevated to a level usually associated with elite government roles. Relief from the harsh reality of the job market was possible through these memes; therefore, the anxiety stemming from what had previously been a standard hiring process swiftly became an entire cultural phenomenon.

The Celebration Isn’t Over

The meme fest spares no moment of stopping with dramatic skits, dance videos, and AI-generated images of celebrities in guard uniforms. Users across social media platforms continue to commemorate “Vishal Mega Mart Guard Batch 2025” with boundless enthusiasm, which has undoubtedly become one of the year’s most hilarious yet surreal viral trends.

A symbol of India’s employment hopes, coupled with the internet’s humour, the celebration stems from what initially seemed like a simple job posting. The meme fest surrounding Vishal Mega Mart’s security guard position is a testament to social media’s power to turn mundane happenings into astounding cultural events. Whether it is enjoying the memes or hoping for the position, it is undeniable that this fest has popularised the position to countless households throughout India.


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