Thinking about pursuing a career as a real estate agent? You’re not alone. The flexibility, uncapped earning potential, and rewarding work make real estate an enticing career choice for many. Whether you’re fresh out of school, considering a career switch, or simply drawn to helping others find their dream home, becoming a real estate agent can be fulfilling.  

This guide will walk you through everything you need to know to start your real estate career—from obtaining your real estate license to building a loyal client base.  

Education and Licensing Requirements  

One of the first steps to becoming a real estate agent is meeting the licensing requirements. These can vary slightly from state to state, so it’s essential to research the specific qualifications for the region you intend to work in. Here’s a general overview of the process in the U.S.:  

1. Meet the Basic Eligibility Criteria  

• Be 18 or 19 years old (depending on the state).  
• Hold a high school diploma or equivalent.  

2. Complete Pre-Licensing Courses  

Most states require aspiring real estate agents to complete certain pre-licensing education hours through an approved real estate school before taking the licensing exam. These education requirements vary by state. For example, in Texas, you’ll need to complete 180 hours of coursework, while California requires 135 hours. These courses are designed to provide a solid foundation in the field, covering essential topics such as property laws, contracts, ethics, real estate finance, and agency relationships. By completing these courses, you’ll gain the knowledge needed to navigate the complexities of the real estate industry and prepare for the licensing exam.

Tip for Success  

Look for accredited schools that offer in-person and online classes so you can choose what fits your schedule.  

3. Pass the Real Estate Exam  

Once you’ve completed your coursework, the next step is to pass your state’s real estate exam. This is a crucial milestone in becoming a licensed real estate professional. The test typically consists of two sections:  

• National Real Estate Principles and Practices: This section covers property ownership, contracts, financing, agency relationships, and real estate math. It ensures you have a solid foundation in the nationwide core concepts.  
• State-Specific Laws and Regulations: This section focuses on rules, regulations, and practices unique to your state, including licensing requirements, disclosures, and legal transaction guidelines.  

The multiple-choice exam assesses your understanding of the key concepts you learned during your pre-licensing education. Preparing thoroughly is essential, as passing the exam demonstrates your readiness to navigate the real estate industry confidently and professionally.

Pro Tip  

Invest in study guides or practice exams to feel confident walking into the test room.  

4. Submit a License Application and Background Check  

After passing your exam, the next step is to submit your real estate license application to your state’s real estate board. This process typically requires filling out an application form, providing proof of passing the exam, and paying an application fee. Most states also require a background check, which may include fingerprinting, to ensure there are no criminal records that would prevent you from obtaining a license. Check your state’s requirements and gather all necessary documents to avoid delays.

5. Activate Your Real Estate License  

Finally, once your application is approved, you’ll receive your license, officially granting you the ability to practice as a real estate agent legally. This license signifies that you’ve met all the requirements, from education to training. It can now assist clients with buying, selling, and managing properties in compliance with legal and professional standards.

Choosing a Brokerage  

Real estate agents in the U.S. must work under a licensed real estate broker, meaning the brokerage you choose can significantly shape your career. The right brokerage can provide you with the tools, training, and support needed to succeed, while the wrong one might limit your growth or fail to meet your needs. Choosing the right brokerage is a crucial decision that can significantly impact your career trajectory, earning potential, and professional development. Here are some key factors to consider when selecting your brokerage firm: commission structure, company culture, training opportunities, and the resources they offer to help you grow.

Reputation and Brand Recognition  

Working with a well-known brokerage, such as Keller Williams or Coldwell Banker, can lend credibility to new agents and help establish their professional reputation within the industry. These brokerages are often recognized for their strong market presence, extensive resources, and proven track record, which can make it easier for new agents to build trust with clients. Additionally, affiliating with a reputable brand provides access to training programs, mentorship opportunities, and a network of experienced professionals, all of which can be invaluable for agents just starting their careers.  

Training and Mentorship Opportunities  

Look for brokerages that offer mentorship programs or comprehensive training for new agents. These resources can provide valuable insights into closing deals, understanding client needs, and navigating the complexities of the real estate industry. Mentorship programs often pair you with experienced agents who can share practical tips and guidance. At the same time, training sessions can help you build confidence in negotiations, market analysis, and legal compliance, setting you up for long-term success.

Commission Structure  

Different brokerages have different commission splits; understanding these differences is key to finding the right fit for your career. Some brokerages offer higher splits, meaning you keep a larger portion of your earnings, but they may provide fewer resources, tools, or training opportunities. On the other hand, some brokerages offer lower commission splits but compensate with added benefits, such as extensive support, marketing assistance, or access to a steady stream of leads. It’s important to carefully evaluate your priorities and determine which option aligns best with your business goals, whether you value independence or prefer a more structured support system to help you grow.

Company Culture  

Visit the office and take the time to speak with current agents to get a true sense of the brokerage’s culture and day-to-day operations. Please pay attention to how agents interact with one another and whether they seem genuinely supportive and collaborative. A positive and encouraging environment can make all the difference, especially for new agents learning the ropes and building their careers. Feeling connected and supported by your team can significantly impact your success and overall experience in the real estate industry.

Building Your Client Base  

Building a strong client base is essential to growing your real estate career. To establish a thriving business, you must focus on strategies that help you attract new clients and foster lasting relationships. Here are some detailed tips to help you get started and maintain strong connections with your clients:  

Leverage Your Sphere of Influence  

Your friends, family, and personal acquaintances are a great starting point. They can become your first clients or connect you with referrals. Don’t be shy about letting people know you’re now a real estate agent! Send out personal announcements and handwritten notes, or even host a small gathering to share your new career path. People are more likely to trust and support someone they know, so make the most of these relationships.  

Use Social Media  

Platforms like Instagram, Facebook, YouTube, and LinkedIn are powerful tools for promoting your business. Regularly post about newly listed properties, share market insights, and post helpful tips for buyers and sellers. Engage with your followers by answering questions, responding to comments, and sharing behind-the-scenes glimpses of your work. The more approachable and consistent you are, the more likely people will think of you when they need a real estate agent. Consider running targeted ads on these platforms to expand your reach even further.

Host Open Houses  

Open houses are a fantastic way to meet potential buyers and sellers face-to-face. Even if the listing isn’t yours, hosting an open house can help you network and grow your contact database. Prepare a sign-in sheet to gather attendees’ information and follow up with them afterwards. Use this opportunity to showcase your knowledge of the property and the local market—making a strong impression can lead to future business opportunities.  

Focus on Excellent Customer Service  

Delivering outstanding customer service is key to growing your reputation in real estate. Word-of-mouth is one of the most effective marketing tools, and happy clients are more likely to recommend you to family and friends. Go above and beyond by communicating regularly, providing updates, and proactively addressing your client’s needs. Even after the transaction, follow up with a thank-you note or small gift to show appreciation. Building trust and a positive reputation will encourage repeat clients and referrals.  

Get Involved in Your Community  

Being active in your local community can help you establish connections and position yourself as a local expert. Attend networking events, sponsor local activities, or volunteer for community initiatives. The more visible and involved you are, the more likely people will think of you when they need a real estate professional.  

By focusing on these strategies, you’ll attract clients and build meaningful relationships that can sustain your real estate career for years to come.

Mastering Essential Skills  

Real estate is so much more than just showing homes to potential buyers. It’s a dynamic career that requires mastering many skills to stand out in a competitive market. The most successful agents continuously refine and elevate their expertise to provide exceptional service and build lasting client relationships.  

Communication Skills  

Clear and consistent communication is essential in real estate. Strong communication builds trust, whether you’re negotiating an offer, explaining the buying process to a first-time homebuyer, or staying in touch with past clients. It ensures a seamless experience for all parties involved. Effective communication also includes active listening—understanding your client’s needs, preferences, and concerns to provide tailored solutions.

Negotiation Skills  

Real estate transactions often involve complex negotiations, from advocating for your client’s financial interests to navigating contingencies and inspection issues. Successful agents learn to approach negotiations confidently and strategically, keeping emotions in check while finding creative solutions that satisfy both parties. Honing your negotiation skills will help you close deals and gain your client’s trust and loyalty.

Marketing and Branding  

Marketing properties and building your brand are critical components of success in real estate. A strong online presence with professional real estate photography, engaging videography, and well-crafted social media content can help you attract buyers and sellers. Creating a recognizable personal brand also allows you to stand out in a crowded market. Utilize tools like virtual tours, digital ads, and email campaigns to showcase properties and connect with potential clients.

Time Management  

Balancing multiple listings, buyers, sellers, and administrative tasks can quickly become overwhelming without proper time management. To stay on top of it all, create a structured daily schedule and prioritize tasks based on urgency and importance. Adopting tools like CRM (Customer Relationship Management) software can help you track leads, manage follow-ups, and organize client information. You can deliver excellent service without burning out by staying organized and efficient.

Building Relationships  

Beyond skills, real estate is a relationship-driven business. Cultivating strong connections with clients, colleagues, and industry professionals can lead to repeat business, referrals, and valuable partnerships. Invest time in networking, attending local events, and staying engaged in your community to build trust and credibility over the long term.

Whether you’re an experienced agent or just starting, these skills and strategies can help set you apart and position you for long-term success in the evolving world of real estate.

Thriving in Your Real Estate Career  

Becoming a successful real estate agent takes time and effort, but the rewards can be immense. From earning the trust of your clients to helping them achieve their dreams, this career offers a unique blend of challenge and satisfaction.  

If you’re excited about the opportunities a real estate career can bring, now’s the time to take that first step. Research your state’s licensing requirements here and find a reputable pre-licensing course. Once licensed, seek a brokerage that supports your growth and builds your client network.  

The real estate market is dynamic, and with the proper training, skills, and mindset, you can thrive in this exciting industry.  

---

FAQs

Q1. What are the basic qualifications needed to become a real estate agent?  

Ans. You typically need to be at least 18 or 19 years old (depending on your state) and have a high school diploma or equivalent to qualify for a real estate license.

Q2. How long does it take to get a real estate license?  

Ans. The time required varies by state but generally ranges from 3 to 6 months, depending on completing pre-licensing courses and passing the licensing exam.

Q3. What are pre-licensing courses?  

Ans. These are state-mandated education courses that prospective real estate agents must complete to learn real estate laws, principles, and practices.

Q4. How much do real estate pre-licensing courses cost?  

Ans. Costs vary widely based on location and provider, but typically range from $200 to $1,000.

Q5. Is the real estate licensing exam difficult?  

Ans. While the exam can be challenging, thorough preparation using study guides, practice tests, and pre-licensing materials can help you succeed.

Q6. What happens after I pass the licensing exam?  

Ans. After passing, you must apply for your real estate license with your state’s real estate commission and associate with a licensed brokerage.

Q7. What does a real estate brokerage do?  

Ans. A real estate brokerage is a firm where real estate agents work under the supervision of a broker, who oversees the transactions and ensures compliance with legal and ethical standards.

Q8. Do I need to specialize in a specific type of real estate?  

Ans. Specialization isn’t mandatory, but many agents focus on a niche like residential sales, commercial properties, or luxury homes to build expertise and reputation.

Q9. How do real estate agents earn money?  

Ans. Agents generally earn money through commissions, which are a percentage of the sales price of the properties they help buy or sell.

Q10. Can I work part-time as a real estate agent?  

Ans. Yes, many agents start part-time, but full-time commitment often leads to greater success due to prospecting and client collaboration demands.

Q11. How can I build my client base as a new real estate agent?  

Ans. Networking, leveraging social media, attending community events, and asking for referrals are effective ways to build your client base.

Q12. Do I need to renew my real estate license?  

Ans. Yes, most states require license renewal every 1 to 3 years and completion of continuing education requirements.

Q13. What is continuing education for real estate agents?  

Ans. Continuing education involves additional courses licensed professionals must take to stay updated on market trends, laws, and best practices.

Q14. How important is marketing in real estate?  

Ans. Marketing is vital for promoting properties, attracting clients, and establishing your brand in a competitive market.

Q15. What challenges should new real estate agents expect?  

Ans. Common challenges include building a client base, adjusting to irregular income, understanding complex transactions, and staying informed about market changes.

---

You may read this: 10 Classic American Breakfasts That Never Go Out of Style